Hello! I am Michael Shamshidov


The Tourismolog

Tourism Marketing, Travel Technologies and Tourpreneurship are my passion & lifestyle.

They represent my greatest expertise, business reputation and entrepreneurial spirit.

This is what I love to share with others

For travel businesses

My consultations, based on an experience of running tourism brands, help owners to launch projects. Using strategic analysis tools we identify strong points for competitive advantage and foster a profitable niche, strong positioning & digital technologies utilization

For tourism professionals

I share knowledge and develop participant's skills via business & public training and master-classes. Mixing case study with practical exercises we develop visitor-centered approach to ensure their marketing actions to bring a certain value, be efficient & cost-savvy

For emerging destinations

Proactively speaking in conferences, moderating panels, blogging, writing articles and providing field research on inbound travel market I contribute to the systematic attitude & vision of sustainable development of tourism in the Silk Road countries

Качай скиллы с “МиШа Туризмолог”


Recent projects accomplished

Get into my brain

I blog and write about tourism, marketing, techs & education.
Here are three of my most recent posts

Why care about innovations in tourism?

Why care about innovations in tourism?

Tourism and innovation are, at first glance, incompatible concepts. Tourism is vacation, trips, impressions, history. Innovations are close to the topic of technology, IT, industrial...

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Маркетинг в туризме - Сегментация турпродукта

Маркетинг в туризме - Сегментация турпродукта

Сегментация турпродукта стоит на первом месте в цепочке создания ценности ориентированного на клиента продукта...

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Лучшее - враг хорошего

Лучшее - враг хорошего

Продвигая на рынок стартап-сервис GetGuide.uz сам пришел к выводу, что "наше все" Telegram начинает вредить дигитализации целой нации...

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91Corporate & Public Trainings
46Conferences & Fairs
31Voluntary & Charity Projects

A Little Bit About Me

I’m an independent strategy consultant & business trainer with 20 years of expertise in International Projects, Marketing & Business Development in Uzbekistan and the Silk Road tourism

The four ways in which I offer unique value to others, things I do well and enjoy doing:

  • Training - developing owners' & managers' market-oriented skills
  • Advising - helping tourism organisations to develop the grow strategies 
  • Connecting - moving ideas forward by bringing the right people together
  • Mentoring -  giving tourism startups a guidance on niche & positioning

My spheres of interest are networking, leadership & social psychology
I practice aikido & yoga
Enjoy enduro, jazz, trekking, gardening, skiing & traveling.

My Life Conteхt

My Family

My Family

Family Matters

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Aikido philosophy

Aikido philosophy

It’s all about Physical, Intellectual, Spiritual & Energy

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Networking & Study

Networking & Study

Professional Networker

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My Expertise

Apps in use

Experience-proven cloud-based apps I use for an effective distant group work and easier collaboration


Собственникам, желающим пропустить свои задачи через мой опыт, выстроить устойчивое партнерство, делегировать функции и/или масштабировать свою бизнес-модель, я помогаю прояснить цели и разработать стратегию для систематизирования процесса управления и выстраивания эффективных коммуникаций внутри команды и с внешней средой. Мои консультации базируются на 17-летнем опыте построения автоматизированного и основанного на партнерстве бизнеса, навыках стратегического маркетинга и полезных контактах и нетворках в различных сферах. 

For owners wishing to build up an sustainable partnership, delegate functions and/or scale their business model, I help clarify their goals and develop a strategy for systematizing management and building effective communication within the team and with external environment. My consultations are based on 17-years experience in building automated and partnership-based business, strategical marketing skills and also useful networkings for that. 

I’m a product of three managerial schools and below are the skills and practical expertise I share with my partners and coaches.


  • Classical (American) - learnt from corporate trainings and work experience in three multinational corporations

  • Japanese -  since graduation with a mini-MBA from Uzbek-Japanese Centre in 2002, I have used Kaidzen in business and personal life through consistent implementation of 5S, 3Mu, 4+1M, permanent self-improvement and check-lists

  • German - acted as a leading role in introduction of ISO 9001 standardization system with TUV certification in my business in 2008-2011 and participation in an internship on Manager Training Programme in Germany in 2012, put a base for “German thinking” style based on quality standards and process approach

Either working together in a team, we will implement development strategy in a company as a project:

  • Set strategic goals (3-4 balanced KPI)
  • Decompose them to SMARTER sub-goals
  • Synchronize them with corporate values
  • Plan resources

Or preparing the small business to the founder’s exit, sale or acquisition through:

  • Goodwill calculation
  • Detailed handover plan and check-lists
  • Financial settlements


My initial role in the project is to create an cooperative communication environment between partners. It usually starts from facilitation and/or mediation groupwork on MoU's compiling and signing.  


Founders’ relations - the main precondition for effective communications and are a key point of business success & growth. To be able to support it in a long term project, everything should be formulated as:

  • Synchronization of founders’ goals

  • Zones of founders responsibilities

  • Communication standards & channels

  • Cloud apps for shared/ groupwork

My Mentors

Fortunately on my way I have met many outstanding and sophisticated people and some of them are amongst my permanent networking, learning and sharing experiences. I call them mentors, but some of them are also good friends and partners

Here's what I've done so far

I started my path in multinational companies and learned the standards by which big business operates. Four years later I moved to tourism industry where I have been successfully combining creativity and flexibility that small businesses usually give with process approach learned from my corporate experience


I’m a construction graduate from Tashkent Irrigation Institute and a MBA from Uzbek-Japan Centre for Human Development. Alongside with that I’m a self-made product of continuous learning

Two 3-hour trainings including practical sections for Accelerate Prosperity - a new global initiative of the Aga Khan Development Network

Training Program Design

Manager Training Programme, Chemnitz, Germany, 2012

Japanese mini-MBA, 2002

International Marketing: Strategy & Management, 2009

Investment Project Appraisal, 2012

Central Eurasia Leadership Academy, 2013

Project Management, 2002

Development of QMS based on ISO 9001, 2009

Motivational Management, 2016

Renewable Energy as a Catalyst for Regional Development, Israel, 2014

Strategic Communications in Tourism, Georgia, 2007

Management Consulting Essentials

Internal Auditor of QMS based on ISO 9001, 2009

Japanese mini-MBA subjects list, 2002

Analytical Thinking, 2016

Budget Planning & Optimization, 2012

Managerial Decision-making, 2015

Tourism Marketing & Promotional Techniques, Azerbaijan, 2007

HRM. Motivation, 2015

Strategic Management, 2012

Strategic Planning, 2015

Economic Development, SME Promotion, Japan, 2008

International Marketing, Spain, 2004

Business Ethics in Tourism, 2004

Advanced HRM, 2013

Japanese Style Management, 2004

My Guest, My Customer, 1999

Conflict Management Skills, 2012

Manager Training Programme, Germany, 2012

Fit for Partnership with Germany, Germany, 2012

Capacity Building, 2007

Managers’ Training Program, Spain, 2004

Anti-crisis course "How To Recover the Tourism"

Individual Management Skills, 2007

StartUpping in Tourism

Silk Road Corridors Case Study Research for COMCEC by DinarStandard (USA)

Подготовка управленческих кадров, 2012

Mentorship in "Creative Industries Management Summer School, Westminster Intl. University in Tashkent, June 2018

Master-class on Visitor Economy in the Management Development Institute of Singapore in Tashkent, Dec. 2019

Organisation of Visitor Economy panel discussion on Global Entrepreneurship Week Uzbekistan, 2019

School Seminar on Professional Orientation, Feb. 2019

Global Entrepreneurship Week Uzbekistan, 2018

Mentorship in Westminster International University in Tashkent, 2019

Consultation acknowledgement by ESADO, 2019

Get in touch

Based on my own experience amongst the first-time communication channels, I prefer WhatsApp & Telegram.
Telephone conversations over phone can be decided upon later